Eggscellent choice! 40% of Brits rate eggs as their favourite food

  • Soft scrambled eggs rank as the nation’s favourite variation
  • Each Brit eats 96 portions of eggs a year on average
  • Over half of Brits believe their breakfast is incomplete without eggs
  • One third of Londoners don’t know how to cook an egg

It’s an age-old question: ‘how do you like your eggs in the morning?’ Now, the nation has spoken: soft scrambled is Britain’s favourite way to enjoy the old breakfast faithful, with 40% saying eggs are their favourite food, according to new research by accommodation software provider eviivo.

The study, conducted ahead of National B&B Week, questioned the British public to discover just how they like their eggs in the morning once and for all. Soft scrambled came out top, with soft-boiled, poached, and fried sunny side-up featuring as other popular choices. Baked eggs are bottom of the pile, with only 2% declaring the dish as their favourite way to eat eggs.

The nation’s favourite style of egg*:

  1. Soft scrambled (31%)
  2. Soft boiled (30%)
  3. Poached (29%)
  4. Fried, sunny side up (28%)
  5. Omelette (28%)

On average, Brits tuck into 96 portions of eggs a year, with Londoners eggspecially keen, scoffing down 108 portions, the most of any region in the UK. This may be why Londoners reckon themselves the best egg chefs, with 53% rating themselves better cookers of eggs than their friends or family.

The most intense egg eaters in Britain are from Chelmsford, with 25% of respondents saying they eat more than 20 eggs each month (compared to a nationwide average of 5%), whilst 59% of respondents from Coventry state that eggs are their favourite food.

Additionally, over half the population (52%) feel like their breakfast is incomplete without any eggs and just under three-quarters.

(73%) admit to eating them at other meal times. More than a quarter (26%) say they would eat eggs for every meal of the day if they could, and a whopping 70% say they always choose them if they are on the menu on holiday.

Delving deeper into the data, health consciousness is one of the key factors for eggs being such a crucial part of Brits’ diets, with almost two thirds (59%) saying they eat eggs because they believe they are healthy. Despite this, 20% of Brits don’t know how to cook an egg, with Londoners being the worst offenders – shockingly more than a third (35%) are unable to make eggs of any type. Our survey also shows that the ability to cook an egg is generational, with only 9% of over 50s unable to cook an egg, increasing to 30% for under 30s.

Ed Goldswain, Marketing Director at eviivo, said: “The nation loves a good breakfast and clearly a healthy helping of eggs too, so we were surprised to see that so many people don’t actually know how to cook them!

“Luckily for them, there are lots of great places all over the country where eggs are firmly on the menu, including at many of the UK’s B&Bs, which pride themselves on being able to whip up a delicious homecooked breakfast, with eggs to order.

“National B&B Week is all about celebrating everything that B&Bs have to offer, so if you’re on the hunt for a great breakfast, now’s the time – and you’ll no doubt find a comfy bed too.”

National B&B Week takes place from 18th-24th March 2019. The week-long event aims to show Brits that a staycation can be just as good as a holiday abroad, and will feature a range of offers and activities taking place at B&Bs across the country.

Find out more about National B&B Week here: https://bandbweek.com