Research published by B&B and independent hotel online booking system Eviivo has revealed almost half of Brits (44%) believe that a good breakfast is important when looking for a good quality B&B.
The ‘full English’ option remains the nation’s top choice but London was found to be the city least bothered about the dish, with two in five preferring something different. In East Anglia (83%) and the North West (80%) residents are still fans of the nation’s signature dish but in contrast a quarter of 18-24-year olds tend to opt for an American-style breakfast compared with just 4% of those aged 45-54 and 3% of those 55 or older, suggesting that the future might not be so great for the dish.
With breakfast the most important meal of the day, new data reveals that it is also one of the most important factors for Brits booking a staycation. This was found to be the case especially among older age groups, with almost half of 55+ year olds (49%) believing this to be the case, compared to just over a quarter of 18-24-year olds.
The survey carried out to support the launch of eviivo’s cookbook, Great British B&B Breakfasts: Not your Average Fry Up, also revealed brekkie hunters in Wales and Scotland disagreed with their English neighbours, with under 10% of residents from both nations considering breakfast to be the most important factor when booking a staycation. Scotland was most concerned with value for money (58%), with Wales more interested in the cleanliness of the property (45%).
eviivo polled 1,000 Brits on their breakfast preferences, how important a factor breakfast is when booking a staycation and how much they would be willing to spend on a good breakfast. When it comes to price, most Brits are cost-conscious, with two-thirds stating they would not pay more than £10 for a breakfast. However, 10% of the nation’s capital are happy to splurge a bit more and pay between £15-£20. Indeed, Londoners were found to have the highest average spend of £9.44 – 28% higher than the cheapest average spend found in Northern Ireland (£7.40).
The survey indicates that younger Brits are opting for healthier alternatives and that tastes are constantly changing – something the industry is acutely aware of. B&Bs have evolved a great deal, and while they generally remain traditionally British more and more establishments are mixing it up and incorporating alternative styles to the way they run their business.
Ed Goldswain, marketing director at eviivo said: “This is a good thing for Brits who enjoy a staycation – B&Bs are more varied than ever before and this is reflected in the growth of the industry. This research ties in really nicely in with the launch of our eviivo cookbook ‘Great British B&B Breakfasts’ – a collection of 40 delicious breakfast recipes shared from customers all over the UK. With proceeds from the book going to the Family Holiday Association – this book really will appeal to anyone who loves heartfelt home cooking in a B&B.”
The “Great British B&B Breakfasts” book is now available to buy as paperback or kindle via https://eviivo.com/great-british-bb-breakfasts/