National B&B day extends into week long initiative

A nationwide, week-long celebration of the British independent accommodation sector is launching this month between 18-24 March to raise awareness of the distinguished work of independent hosts across the country.

Following the success of the inaugural National B&B Day in 2018, this year will see an entire week dedicated to recognising the hard work that independent hosts put into not only making their properties a success, but also their significant contributions to the UK economy.

The initiative’s founders, eviivo and the B&B Association, have joined forces with the broader travel industry and are calling on B&B owners to offer guests exclusive extra perks. B&B owners still have the opportunity to take advantage of the promotional week, which is being staged a month before Easter this year. Hurst Farm near Edenbridge in Kent for example has arranged a deal with her local pub to give guests a special offer if they dine there during the week (see profile, page16).

Organisers hope that with the help of independent hosts they can encourage as many holidaymakers as possible to book a room and take a break with incentives ranging from discounts on a stay, to luxury chocolates, to champagne on arrival or afternoon tea.

eviivo is again partnering with the Family Holiday Association to provide short breaks to struggling families who face some of the toughest challenges life can bring. B&B owners are being invited to offer two-night stays in their accommodation to families through the charity during National B&B Week and beyond. They also have the option to add a new booking mechanic to their website which will allow their customers to donate £1 to the charity when they confirm their stay.

Ed Goldswain, marketing director at eviivo, said: “There will be various activities planned throughout the week that guests and hosts can get involved in, including supporting the Family Holiday Association in their outstanding charitable work, helping families most in need of a break, struck by severe or long-term illness, mental health issues, bereavement or domestic violence. We want to encourage as many people as possible to take a break during National B&B Week, and we hope to see thousands of B&B owners taking part to make the week a huge success.”

Minister for Arts, Heritage, and Tourism Michael Ellis, is also backing National B&B Week. He said: “Our B&Bs are world-class. Four of TripAdvisor’s top five B&Bs in the world are in Britain and this is something that we want to capitalise on.

“Britain is open for business and National B&B Week is a great opportunity for us to showcase this dynamic sector. I hope we can encourage even more people to support British tourism and experience the superb places on offer all across the nation.”

David Weston, chairman of the B&B Association, added: “More than 20,000 B&Bs across the country generate £2 billion annually for the UK economy. This week is all about recognising their contribution to the economy, and the hard work and dedication that goes into ensuring holidaymakers have fantastic trips making great memories with their loved ones. We look forward to seeing how our members get involved this year, and we are grateful to eviivo for their assistance in supporting the industry.”

The inaugural National B&B Day took place on 24 March 2018 to great acclaim within the independent accommodation sector. The day was designed to celebrate the UK’s independent accommodation industry and raise awareness of B&Bs, encouraging people to book and stay in B&Bs when planning a holiday. Many B&Bs across the UK getting involved in events and publicity opportunities, and events were boosted by tweets from celebrities aware of the occasion.

For more information on National B&B Week and to get involved, visit: https://bandbweek.com/ and follow #bandbweek on social media for updates.