Twinings launches SUPERBLENDS for the out of home market
For many, it’s the first drink of the day, then there’s elevenses, afternoon tea, the 3pm energiser and not forgetting high tea; there are so many ways in which tea is incorporated into everyday life, and as healthier consumption contributes increasing growth to the tea sector, consumers are demanding an enhanced tea experience when consuming out of home.
To meet the growing trend for teas offering health and wellbeing benefits, Twinings has launched its SUPERBLENDS range into the hospitality sector.
“Understanding emerging health trends has helped guide the development of the SUPERBLENDS range”, explains Claire Fluen, Shopper Marketing Executive at Twinings Foodservice. “Tea has the opportunity to grow further to meet the consumer health need and 24%* of consumers are planning to increase their tea consumption as a result of a keener focus on their health & wellbeing. Younger consumers are entering the tea category via Green & Infusions because of the associated health benefits and a brand such as Twinings brings credibility, accessibility and mass appeal for those wanting to showcase their range of teas in their venue.”
Operators have a fantastic opportunity to create a premium tea serving using the range of SUPERBLENDS which deliver a ‘SUPER’ ingredient providing a health benefit from either a fruity or green tea base with an added vitamins or minerals to support health and wellbeing. The new SUPERBLENDS range comprises SLEEP, GLOW, FOCUS AND DIGEST and to really leverage the range and drive cross sales, operators could promote a certain tea at different times of the day and add in a meal or snack to complement the drink.
FOCUS would be a perfect breakfast time tea; a delicious mango and pineapple fruit tea with ginseng and added Vitamin B6 to help fight fatigue. A caterer could create an amazing breakfast offer with a cup of FOCUS and a bowl of piping hot porridge to really start the day well. As an after-meal drink, DIGEST offers a twist on the popular mint tea with a rooibos tea base, apple, baobab and spearmint to support digestion, offer this after lunch or dinner for a delicious end to any meal.
For hotels in particular, SLEEP delivers the perfect in-room drink for guests looking to unwind and relax before bed; a spiced apple, vanilla and camomile tea with passionflowers which can help to promote a restful night, and with a one star Great Taste Award, guests will enjoy sipping this nightcap.
“Not only do these blends deliver on taste, which is the most important factor for consumer purchase* but they also have super ingredients that bring a health benefit with an added vitamin or mineral to help support everyday wellbeing. Our new products are blended with botanicals and taste fantastic, and this emphasis on health and wellbeing is a growth driver for tea sales. The various functional benefits of SUPERBLENDS should be promoted in-venue and operators have an excellent opportunity to up sell their beverage offering.”
For more information please see the attached press release.